Jaguar and Land Rovers-Case-Study-Free-Samples-Myassignmenthelp

Question: Describe how Jaguar Land Rover leverages the advantages of its Parent Company in seeking New Markets. Can this be a source of disadvantages as well? Answer: As discussed in the case study, Jaguar and Land Rovers going through rough patch in the recent times with the decline in the sales in the emerging countries. However, they are having rich heritage and bad value, which can be effectively leveraged in penetrating in the new markets. Currently, the parent company of Jaguar and Land Rover is TATA group from India (Borah, Karabag Berggren, 2015). They are also generating competitiveness from their current parent company. This is due to the fact that, TATA is having good market hold and presence in their home country along with several other developing countries (Lebedev et al., 2015). Moreover, in the recent global scenario, developing markets are growing more rapidly compared to the developed countries. Thus, with the expertise being possessed by TATA in the developing countries, Jaguar and Land Rover are gaining the access in these markets more effectively. They are using the manufacturing facilities of TATA in the developing countries for targeting the emerging markets. Thus, it helps them in reducing the cost of entering in the new markets along with the reduction in the associated risk (Meyer, 2015). Moreover, the market requirement of the developing market is being effectively determined by them due to the inputs from their parent company. However, apart from having the advantages, there may be some disadvantages also from the above discussed approach of Jaguar and Land Rover. One of the key demerits will be reduction in brand value among the niche market (Batra Khairajani, 2012). This is due to the fact that, the businesses approach of TATA is more towards mass market, however, Jaguar and Land Rover is known for elite markets models. Thus, following the business approach of TATA may pose challenge in maintaining the brand value and targeting strategies of Jaguar and Land Rover in their target niche market. References: Batra, B. S., Khairajani, D. B. (2012). An Understanding of TATA-JLR deal with the concepts of Downsizing, Corporate Culture and Leveraged Buyout.Management,2(3). Borah, D. J., Karabag, S. F., Berggren, C. (2015). Drivers for a successful acquisition: The case of Jaguar Land Rovers acquisition by Tata. In23rd International Colloquium of Gerpisa, Paris, France, 10-12 June 2015. Lebedev, S., Peng, M. W., Xie, E., Stevens, C. E. (2015). Mergers and acquisitions in and out of emerging economies.Journal of World Business,50(4), 651-662. Meyer, K. E. (2015). What is strategic asset seeking FDI?.The Multinational Business Review,23(1), 57-66.